The Brand Gap How to Bridge the Gap Between Business Strategy and Design by Marty Neumier A brand is not a logo. A brand is not an identity. A brand is not a product. Brand is intangible, a gut feeling, an emotion. Brand is not what you say it is; it’s what they say it [...]
Hi, I’m Jessi. I’m a freelance graphic designer living and working in beautiful Chattanooga, Tennessee. Read more »
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The Brand Gap (a synopsis) Comments Off