Web Education (WE) Rock Summit

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Branding | Print Design | Marketing

Client: WE Rock Summit
Contract: Chattanooga Community Foundation

The Web Education (WE) Rock Summit and corresponding WE Rock Tour began in Chattanooga, TN in August 2009. For this project I teamed up with the very talented Stephanie Tate to brand and market the event under the creative oversight of Leslie Jensen-Inman. The Summit, hosted by The University of Tennessee at Chattanooga, was a great success, bringing in web professionals from across the globe.

The Summit itself was designed to function as a “think-tank” where educators and professionals could come together to discuss the future of web education and determine methods for making the future brighter for today’s web students. Because of the serious nature of the work to be done, we determined that the atmosphere should be fun, especially considering the time and effort volunteered by our attendees. The fact that our attendees were so willing to travel great distances and freely give up so much of their time, in our minds, makes them rock stars.

To promote the events surrounding the WE Rock Summit Stephanie and I created posters, mailers, programs, banners, buttons and graphics for a free-standing lightbox. To honor our attendees we put together screen printed swag bags full of items designed to help them better enjoy their time in Chattanooga including: itineraries, branded water bottles, screen-printed t-shirts and beach towels.

For more details about the WE Rock Summit read the event mission statement on my blog.

Tags: Branding, Marketing, Print Design, The University of Tennessee at Chattanooga, WE Rock Summit, Web Education