MAINx24

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Identity | Print Design | Marketing

Client: Chattanooga’s Southside Community
Contracted by: CreateHere

MAINx24 is an annual 24 hour festival on the Southside of Chattanooga. The festivities center around historic Main Street and include music, food and a community parade. The first MAINx24, sponsored by CreateHere, took place in December of 2007 with Widgets & Stone providing the original identity package. For MAINx24 2008, the Southside neighborhood took over and requested a fresh look for the brand, including: a new color scheme, new graphics and new promotional materials.

The CreateHere team partnered with the community to double the size of the event from the previous year by producing posters, newspaper ads and schedules in English and Spanish, as well as a billboard, banner and teaser handbill of the schedule to promote all of the events.

Tags: Branding, CreateHere, Marketing, Print Design